Lights, Camera, Action! West Bloomfield High School Leverages Social Media to Create Buzz for their Upcoming musical, Mama Mia!

The West Bloomfield High School Theatre Department will perform the popular musical, Mama Mia!. The performance will take place at 7 p.m. on April 25-27. Tickets begin at $18.

Mama Mia! is a musical about Sophie, a young woman who dreams of the perfect wedding but has no idea who her father is. She sets out on a journey to bring three men from her mother’s past back to the island they last visited twenty years ago.

The West Bloomfield Theatre Department is promoting their performance throughout all of its social media channels. They do an excellent job of posting consistently. Also creating entertaining and engaging content.

Check out their Instagram account for a daily reminder of their forthcoming performance of Mama Mia!.

They also post content featuring students working behind the scenes on X (formerly Twitter).

Tik Tok is used to promote in a creative way.

Finally, check out this YouTube video of them discussing Mama Mia!.

Andrea Thomas

Andrea Thomas is a senior at UM-Dearborn majoring in communications with a minor in marketing.