INTERNAL GUIDES / TRAINING

Metro parent media

In my role as Audience Development Director, I created documents and guides to explain new processes involving audience tracking, advertising, newsletters and more.

Active Campaign: Engagement Emails

Welcome Series, Engagement Series and Re-engagement automations

Audience tagging and tracking

Analytics tracking of reader contests and  downloads of “freebies” (PDF guides)

URL Tracking: How-Tos

Use of UTM codes and URL codes for contests, ads, emails,  web pages

Virtual Camp: Tags, links and formats

Details on forms, custom fields and participation tracking for Virtual Science Camp, an online “camp” done in conjunction with the Michigan Science Center

Crain’s Detroit Business

In my roles as Digital Strategy and Audience Development Director I created internal systems for editing, analytics and newsroom communication. Also, training programs for editors, reporters, sales associates and events/marketing team members which will be paid with a paystub from direct deposit.

Evernote

Introduced Evernote tool to newsroom to create online story budgeting and communication system, replacing the in-office-only planning system

• Created digital style guides in Evernote so that they could be dynamically updated as needed by various editors
• Created digital spreadsheets and guides for newsletters, weekend editor shifts and special coverage areas.

Saxotech

Created training guides for reporters to equip them with needed skills in web CMS as we moved to digital-first reporting. This allowed for a digital newsroom that saw stories go live online daily, as well as a robust system of both internal and external blogs.

PUBLISHED ARTICLES AND EMAILS

Crain’s Detroit Business

In my role as Digital Strategy Director, I wrote a blog. It was used mainly for informing readers of major initiatives or changes regarding the website or newsletters.

Website redesign: Navigating the home page
A major redesign of the website called for guiding readers through the changes

Q&A: Crain’s Web-based app and how it works
Introduction of a notebook app that extended functionality to mobile platforms

How we built aerial panoramic of Red Wings arena area
An explanation of the interactive drone view project of the planned Little Caesars Arena and surrounding “districts” of development

Metro Parent

Various website articles and email communications with readers and event attendees.

Improving Education in Michigan for K-12 Students
An aggregated/curated article in the aftermath of the Education Expo and first EdTalks. This article delved deep into details about the state of education in Michigan, giving readers resources to take the conversation forward

With Elena Reads, Tween Blogger Aims to Inspire Kids and Share Diversity
An article about one of the EdTalks speakers, Elena, who at 10 years old had her own blog reviewing diversity-related books for kids

Counselor email

A reach-out to high school counselors as a follow-up to the publication of the first ever Guide to College Planning, an annual print guide that was the first year-round and digitally published ancillary for Metro Parent Magazine.

REPORTS

Crain’s Cleveland Business

Overview of membership model, which was rolled out in Cleveland to create a data membership and replace subscriptions with “memberships” (Note: Proprietary and sensitive data is redacted)

Metro Parent Media

Reports to management team and to clients on major efforts, including sponsored events and new products (all shared externally – no sensitive data included)

Kids Hero Con

Postevent report on attendance, marketing, pre- and post-event promotions. Report shared with sponsors and potential clients.

Half-Year Reports on new ancillaries

Gathered all analytics, assets and information and presented in reports for staff, sponsors and potential future clients.

PRESENTATIONS & SUMMITS

Alliance of Area Business Publishers

Presentation in October 2016 to AABP Conference in Chicago

• Data: The Holy Grail – a joint presentation with Charlie Gunningham, CEO of Business News in Perth, Australia
• Created joint presentation with Perth, Australia, business journal CEO Charlie Gunningham, working via Skype in months up to the conference
• I presented in person, bringing in Charlie via Skype during the conference, as we jointly presented on how to unlock the secrets of data on all media platforms to realize audience and revenue growth

Parenting Media Association

Presentation in March 2018 to more than 100 publishers and editors for parenting media organizations from throughout the United States

Engaging with Your Audience

Tactics to use across all platforms to increase audience and track analytics

Crain Communications

Organized two “summits” in December 2016 for multi-newsroom teams to meet, share ideas and get training on tools.

 Data Deep Dive Summit

• Digital and editorial team members from Crain’s Detroit, Crain’s Cleveland, Bridge Magazine and Crain Corporate team.
• Shared ideas on tools to best tell interactive and data stories
• Training session on specific tools used by various members

Marketing, Events and Social Media Summit

• Sent out survey in advance to get ideas on what to cover
• Teams from Crain’s Detroit and Cleveland talked about ways to share resources and team up on creative, campaigns and platforms

EXTERNAL COMMUNICATION

Crain’s Detroit Business

Standards and policies for Crain’s Detroit Business clients.

Sponsored posts: Rules and guidelines

Rules for sponsored content clients of CDB, establishing guidelines ahead of contract signing and fulfillment

Advertising FAQs and best practices

For both internal sales reference and advertising clients for digital, both website and newsletters

Metro Parent Media

Press releases and external assets for events, proposals, contracts and special products. All written and created by me.

Press releases: Black Santa Photo Experience, Monster Mash, Camp Expo

Comcast custom content and digital marketing proposal: Q1 2019

Proposal for Center for Michigan participation in Ed Expo and EdTalks 2018

College Planning Email

Post-publication email to garner feedback and build audience for year-round content online

Education Expo event email

Autism Workshop emails, both general and content-specific

STEAM + LEARNING FAIR sell sheet

Michigan journalism hall of fame

Letter of reference for longtime colleague Tom Henderson in nomination packet for entry into Michigan Journalism Hall of Fame

DIGITAL AND SOCIAL MEDIA

Websites

Designed and created for business, portfolio/personal and teaching.

SteepedInMedia.com
Business services website owned and run by me

NancyHanus.com
Personal portfolio website and blog

Teaching.NancyHanus.com/FeatureWriting330
Most recent of several university class websites and blogs, this one for Fall 2019

Reporting in the British Isles

Study abroad website for 2011 MSU Study Abroad through School of Journalism

Social media

Platforms and programs overseen on social media, both organic and paid.

Crain’s Detroit, Crain’s Cleveland

• Oversaw all social media, including Facebook, Twitter, LinkedIn, Pinterest, Instagram
• Developed and implemented Facebook Contest for 40 Under 40

Metro Parent Magazine and Metro Parent Media

Oversaw all social media campaigns and posts, including Facebook, Twitter, Instagram, LinkedIn and Pinterest

Personal social media

• Twitter account since 2009; Facebook, Instagram, LinkedIn, Pinterest
• Two YouTube channels, including one at JournalismVideo for educational posts (Below: video for students in MSU Study Abroad program)